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Amazon Brand comes up trumps again When it comes to Brand, Amazon is close to the top for shaping market trends and offering “dreams come true” propositions for their customers. Amazon’s latest innovation, the Kindle, shows all the hallmark signs of strengthening their brand reputation still further. Hot on the heels of the clever membership offer Amazon Prime (free shipping charges for a subscription) comes the classic gadget the Kindle. They have thought of it all: the size of a paperback – only lighter and able to store many books; similar in shape to the paperback – and a readable screen (using E Ink technology); able to download books using wireless connectivity in ‘less than a minute’ – and no electronic beeping. This time Amazon is taking the book, rather than the bookstore, to new heights. They say: it’s not a device it’s a service… Read more...
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